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color: #493dec; font-weight: bold;"><span>경쟁사는 내년에 CTV광고에 얼마를 쓸까?</span></span></div>
<div><span class="stb-fore-colored stb-bold" style="font-size: 20px; color: #493dec; font-weight: bold;"><span>“2025 CTV광고 예산 편성 벤치마크 리포트” 발간</span></span></div>
<div>
<div><span style="font-size: 14px;">국내 최대 CTV광고 플랫폼 기업인 모티브인텔리전스가 광고주와 광고대행사를 위해 CTV광고 예산 계획의 기준을 제시하는 ‘2025 CTV광고 예산 편성 벤치마크 리포트’를 10월 31일 발간했어요!</span></div>
<div><span style="font-size: 14px;">이번 리포트는 </span><span style="font-size: 14px;">기존의 해외 시장 중심 리포트와 달리 국내외 데이터를 모두 반영해 CTV광고 예산 편성에 대한 종합적인 벤치마크를 제시한 것이 특징인데요, 빠르게 변화하는 광고 시장 환경 속에서 CTV광고의 역할과 중요성을 알아보고, 2025년도 CTV광고 예산 계획에 참고해보세요.</span></div>
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</div>
<div><span style="font-size: 14px; font-weight: bold;" class="stb-bold"># 하이라이트</span></div>
<div><span style="font-size: 14px;">- 국내 종합 광고대행사 대상 설문조사 <span style="font-weight: bold;" class="stb-bold">응답자의 99%, 2025년 CTV광고 집행 계획 있어</span></span></div>
<div><span style="font-size: 14px;">- 설문 응답자 <span style="font-weight: bold;" class="stb-bold">4명 중 1명은 전체 광고 예산 중 10% 이상을 CTV광고에 투자할 계획</span></span></div>
<div><span style="font-size: 14px;">-<span style="font-weight: bold;" class="stb-bold"> </span>2024년 대비 2025년 CTV광고 예산은<span style="font-weight: bold;" class="stb-bold"> 약 14% 증액될 것으로 예상</span></span></div>
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<div><span style="font-size: 14px; font-weight: bold;" class="stb-bold"># 수록 내용</span></div>
<div><span style="font-size: 14px;">- <span style="font-weight: bold;" class="stb-bold">2024년 CTV광고 집행 예산 벤치마크</span>: 2024년 1월~2024년 9월까지 크로스타겟TV에서 실제 집행된 국내 캠페인들을 분석해 CTV광고 캠페인의 업종별 캠페인 평균 예산, 예산 구간별 캠페인 비율, 재집행 여부에 따른 캠페인 평균 예산을 정리하여 광고주 및 대행사들이 CTV광고를 집행할 때 참고할만한 인사이트를 제공</span></div>
<div><span style="font-size: 14px;">- <span style="font-weight: bold;" class="stb-bold">2025년 CTV광고 예산 계획 벤치마크:</span> 국내 주요 종대사의 플래너/바이어를 대상으로 한 설문조사와 해외 시장 자료를 바탕으로 2025년 국내 CTV광고 예상 예산 규모와 전체 광고 예산 중 CTV광고의 비중, 2024년 대비 2025년 CTV광고 예산 증가율의 벤치마크 수록</span></div></td></tr></tbody></table></div><div class="stb-cta-box" style="clear:both;;"><table border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="padding:15px 25px 15px 25px;padding-top:20px;border:0;width:100%;text-align:center;"><table class="stb-cell-wrap-cta" border="0" cellpadding="0" cellspacing="0" width="100%" align="center" style="margin:0 auto;color:#ffffff;mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:separate!important;table-layout:fixed;background:#493dec;background-color:#493dec;border-radius:3px;border-width:1px;border-style:solid;border-color:#493dec;border:1px solid #493dec;mso-line-height-rule:exactly;line-height:1;width:100%;"><tbody><tr><td style="background:#493dec;background-color:#493dec;border-radius:3px;text-align:center;padding:0;" valign="top" align="center"><a href="https://docs.google.com/forms/d/e/1FAIpQLSfrzELrgW7fsGnjpW7L82CqoqHlk6yBVVN-aLfLkYwv9mpRjQ/viewform?usp=sf_link" style="font-size:16px;display:block;color:#ffffff;text-decoration:none;outline:0px;font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;text-align:center;padding:19px 20px;width:100%;box-sizing:border-box;vertical-align:top;mso-line-height-rule:exactly;line-height:1;" target="_blank">리포트 무료 다운로드</a></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation"><tbody><tr></tr></tbody></table></td></tr></tbody></table></div></div></td></tr></tbody></table></td></tr></tbody></table></div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;background:none;line-height:1.7;border-width:0px;border: 0px;font-size:14px;border:0;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><table class="stb-cell" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="stb-text-box" style="height: 30px"></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;line-height:1.7;border-width:0px;border: 0px;font-size:14px;border:0;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><table border="0" cellpadding="0" cellspacing="0" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" align="left" width="100%"><tbody><tr><td style="padding:5px 25px 25px 25px;;border:0;"><div class="stb-cell-wrap-sns" style="margin: 0 auto; font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif; text-align: center;"><span style="list-style: none; padding: 0 10px 0 0; margin: 0px;"><a href="https://www.motiv-i.com" style="padding: 0px 0px; border-width: 0px; border-image: initial; text-decoration: none; display: inline-block; color: rgb(0, 0, 255); font-weight: normal;" target="_blank" title="웹사이트"><img src="https://resource.stibee.com/editor/icon/sns/homepage-snsA.png" style="height:30px;width:auto;vertical-align: middle" height="30" width="30"></a></span><span style="list-style: none; padding: 0 10px 0 10px; margin: 0px;"><a href="https://blog.naver.com/motiv_intelligence" style="padding: 0px 0px; border-width: 0px; border-image: initial; text-decoration: none; display: inline-block; color: rgb(0, 0, 255); font-weight: normal;" target="_blank" title="네이버"><img src="https://resource.stibee.com/editor/icon/sns/naver-snsA.png" style="height:30px;width:auto;vertical-align: middle" height="30" width="30"></a></span><span style="list-style: none; padding: 0 0 0 10px; margin: 0px;"><a href="https://www.youtube.com/channel/UCTdrm9OuCY0rzlB0fhMtkJw" style="padding: 0px 0px; border-width: 0px; border-image: initial; text-decoration: none; display: inline-block; color: rgb(0, 0, 255); font-weight: normal;" target="_blank" title="유튜브"><img src="https://resource.stibee.com/editor/icon/sns/youtube-snsA.png" style="height:30px;width:auto;vertical-align: middle" height="30" width="30"></a></span></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;line-height:1.7;border-width:0px;border: 0px;font-size:14px;border:0;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><table class="stb-cell" border="0" cellpadding="0" cellspacing="0" style="max-width:630px;width:100%!important;margin:0;vertical-align:top;border-collapse:collapse;box-sizing:border-box;font-size:unset;mso-table-lspace:0pt;mso-table-rspace:0pt;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;" align="left" width="100%"><tbody><tr><td class="stb-text-box" style="padding:0 0;text-align:center;margin:0px;;line-height:1.7;word-break:break-word;font-size:12px;font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif!important;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:#747579;border:0;"><table border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="padding:5px 25px 5px 25px;font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif!important;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;line-height:1.7;word-break:break-word;border:0;width:100%;text-align:center;"><div><span class="stb-fore-colored" style="color: #747579;">(주)모티브인텔리전스</span></div>
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